Fourth · AI Enablement Portfolio Review · April 2026
14 projects · 4 functions · one platform forming

What we've
shipped.
What's coming.

FourthiQ · AI Enablement
David Hayes → Carly Hodges, VP Technology View full portfolio →
01 · The Arc Where this is going
The story in one breath

Every tool we ship is evidence
we're becoming a platform.

Before · Tools
Discrete AI utilities
Point solutions that save time in one workflow. Valuable. Isolated.
Now · Surfaces
Shared governance & distribution
Agent-Arch makes every tool discoverable, governed, and reused. The connective tissue is live.
Next · Platform
Fourth PerformanceOS
Intelligence layer across scheduling, inventory, HR, payroll, POS — with governed agents on top.
FourthiQ
02 / 23
02 · Portfolio Summary 14 projects · 4 functions

The current state, honestly.

Live
0
shipped & in production
In Build
0
active development
New Kickoff
0
GTM Risk · week one
Forming
0
PerformanceOS · strategy
1
KPI formally defined — EBR Automation's 20→1hr per cycle. The rest are directionally tracked; formal baselines land as tools mature.
FourthiQ
03 / 23
Function 01 / 04 3 projects in this chapter
01

Customer
Success.

Automating the highest-leverage CSM workflow — EBR prep. Building the risk-intelligence layer underneath it. Shipping the delivery surface that ties them together.
EBR Automation GTM Risk Dashboard Fourth Connect
FourthiQ
04 / 23
01.1 · EBR Automation Live in production
EBR Presentation Suite

20 hours of CSM prep
becomes one.

Pulls from four live data streams, synthesises a client-specific narrative, produces a polished on-brand presentation delivered through Fourth Connect. The CSM reviews and personalises — no manual data gathering, no slide building.

SQL · product usage Zendesk · tickets Gong · calls LMS · training
Rollout: US Enterprise underway (24 CSMs). EMEA, Emerging, SMB phases to follow.
Next: live connectors so EBRs become continuously self-updating.
Per CSM per review cycle
20
hrs
1
hr
Formally defined · tracked per cycle
FourthiQ
05 / 23
01.2 · GTM Risk Intelligence Dashboard New · Kickoff week

At-risk signals, organised.

Aggregates at-risk customer signals from Gong call intelligence (captured into Slack), categorises them across three risk buckets, and gives GTM leaders a drillable view prioritised by ARR.

CNS
Customer Not Supported
P2V
Price to Value
PGF
Product Gaps & Features
  • V1Scheduled AI report posted to Slack · Syndi review Mon 20 April
  • V2Interactive web dashboard on agent-arch.fourth.com · drill by leader, territory, bucket, account
Dry-run · 3 days of data
0
signals captured
0
accounts flagged
0
reps covered
KPIs forminghypothesis: reduce reactive churn, increase proactive saves
FourthiQ
06 / 23
01.3 · Fourth Connect Live in testing

The delivery surface
for everything EBR ships.

Presentation hosting for Customer Success. CSMs upload AI-generated HTML presentations, share via a single URL, and collect slide-anchored threaded comments from clients and internal stakeholders.

  • 01Upload & share — one URL replaces email attachments and PDF cycles
  • 02Slide-anchored comments — threaded feedback from clients + internal reviewers
  • 03Access tiers — Admin / Editor / Viewer / Guest, currently iterating
  • 04Next — folder organisation, sharing improvements, in-platform editing
Role tiers
Adminfull control
Editorupload + comment
Viewerread + comment
Guestread only
KPIs formingdirectionally: fewer email/PDF cycles · more client engagement
FourthiQ
07 / 23
Function 02 / 043 projects in this chapter
02

Marketing.

One knowledge surface. Every AI tool that touches marketing reads from it, writes to it, scores against it. Translator and Content Planning are converging into the Brain.
Marketing / Enterprise Brain Fourth Translator Content Planning
FourthiQ
08 / 23
02.1 · Marketing / Enterprise Brain Live · FastMCP v3 shipped this week

Every AI tool, one brain.

Gives Claude, Copilot, and ChatGPT structured, governed access to Fourth's curated marketing knowledge — competitive intel, product content, RFP templates, brand guidelines. Search, browse, create and update all via AI interface.

Content Browser
Discover and explore existing marketing content — one surface, any AI.
Competitive Radar
Live competitive intelligence and positioning, continuously updated.
Content Editor
AI-assisted drafting, updating, and publishing back to the knowledge base.
FastMCP v3 shipped this week: smart query expansion, background task support, and write-back — AI can now create, update, and delete documents in the knowledge base. Next: remote MCP server with HTTP transport + Azure AD auth.
FourthiQ
09 / 23
02.2 · Fourth Translator Live · folding into Brain

Brand voice, scored.

Reviews, scores, and rewrites content against Fourth's brand voice rubric. Used by marketing for quality assurance before publication.

8 content types
5 audience segments
UK English
US English

Consolidating: being absorbed into Marketing / Enterprise Brain as a core capability rather than a standalone tool. Not a deprecation — a promotion into the platform.

Voice score · 0–100
0
Illustrative · rubric output
KPI qualitativeoutput quality tracked qualitatively
FourthiQ
10 / 23
02.3 · Content Planning & Campaign Intelligence Live as skills in the Brain

Calendar, briefs, audience — all in the Brain.

AI-assisted content calendar planning, campaign brief development, and audience segmentation guidance — built as skills within Marketing / Enterprise Brain. Restaurant and hospitality audiences covered.

Blog posts
Social
Webinars
Case studies
Email
KPIs formingactively used by marketing team
FourthiQ
11 / 23
Function 03 / 044 projects in this chapter
03

Sales.

Pre-call prep, RFP automation, technical buyer support — all grounded in the Sales Copilot knowledge base. The Salesforce MCP connector is the unlock that makes everything real-time.
Deal Coach RFP Automation Salesforce MCP Product Specialist
FourthiQ
12 / 23
03.1 · Deal Coach & Meeting Briefs Live

Pre-call prep, by persona.

Given a prospect or account, produces a structured meeting brief, tailored discovery questions by buyer persona, competitive battle cards, and objection-handling talking points. Grounded in the Sales Copilot knowledge base.

  • Meeting briefs · structured, account-aware
  • Discovery questions · tailored by persona
  • Battle cards · current competitive positioning
  • Objection handling · talking points primed
Personas covered
CFO
Finance · cost, ROI, risk
COO
Operations · efficiency, scale
CHRO
People · workforce, retention
CTO
Technology · architecture, integration
KPIs formingevaluating impact on conversion + deal velocity
FourthiQ
13 / 23
03.2 · RFP Automation Live

40 hours of RFP work,
estimated at 8.

Automates RFP response generation, security questionnaires, and vendor assessments using Fourth's approved knowledge base. Every answer comes with confidence scoring so reviewers know where human validation is required.

Grounded
Ship as-is
Partial
Light review
Needs SME
Expert only

Handles individual questions and bulk-pasted lists. Time estimates not yet formally tracked — directional only.

40
hrs
Manual process
8
hrs
AI-assisted · ~80% reduction · not formally tracked
FourthiQ
14 / 23
03.3 · Salesforce MCP Connector In Build
The infra unlock

Live CRM → every AI tool.

A custom MCP server gives every Fourth AI tool real-time Salesforce access — account status, deal stage, contact history — no manual export, no copy-paste. Unblocks GTM Risk V2, Sales Brain, and every workflow that needs live CRM context.

Infrastructure
Azure · agreed with Danny Shine
Two dedicated servers being built in the Azure subscription. 2 weeks of IT/Security alignment closed this week.
Auth pattern
Microsoft Entra ID · token exchange
Confirmed as the standard pattern. Every AI tool authenticates to Salesforce through the same enterprise identity.
What this unblocks
GTM Risk V2 · Sales Brain · beyond
Every AI workflow that needs live CRM context moves from "blocked" to "shipping" once this lands.
FourthiQ
15 / 23
03.4 · Product Specialist Live · Sales Brain skill set

When the buyer is technical.

Deep, feature-level product knowledge for technically-minded buyers — CTOs, IT Directors, Operations Directors. Demo prep, detailed capability questions, integration and API queries that go beyond standard talking points.

  • 01Demo preparation grounded in current product capability
  • 02Capability queries answered against the Product folder
  • 03Integration & API questions handled from the Skills folder
  • 04Sales Brain skill — available to sales reps via Claude
Sales Copilot Knowledge Base
Searches the Product and Skills folders — exactly the same source as Deal Coach, different retrieval profile.
KPIs formingnot formally defined yet
FourthiQ
16 / 23
Function 04 · Support Live · within EBR

Support data, in the EBR narrative.

Pulls support tickets from Zendesk as one of four EBR data streams. Surfaces support history, resolution patterns, and open ticket trends directly in the CSM's EBR — no manual extraction.

Note: this is a data integration, not a standalone support AI tool. A dedicated support use case — triage, response suggestion, escalation routing — is the logical next step as the connector pattern matures.

EBR data streams
SQL · product usagelive
Zendesk · support ticketsthis slide
Gong · callslive
LMS · traininglive
FourthiQ
17 / 23
Function 04 / 04 · Back Office3 projects · the platform itself
04

Platform.

This is the arc the first three chapters are evidence for. Agent-Arch is the governance and distribution surface. PerformanceOS is the intelligence layer forming on top of Fourth's product suite. AI Reporting keeps the loop closed.
Agent-Arch Platform PerformanceOS AI Reporting
FourthiQ
18 / 23
04.1 · Agent-Arch Platform Live · major release this week
The connective tissue

Single source of truth. Two audiences.

Tracks deployed agents, MCP servers, knowledge resources, skills, governance decisions, and budget across the Microsoft Agent Ecosystem. Distributes AI tools: developer teams via GitHub (ai-artifactory), business users via the Agent-Arch Platform UI — no technical knowledge required.

0
curated skills
Skills Marketplace · launched this week
0
categories
Organised for discovery
0
-tab detail pages
MCP Server · educational reference
Consolidation: AI Tool Standardization has been absorbed into Agent-Arch — no longer a separate project.
FourthiQ
19 / 23
04.2 · Fourth PerformanceOS Forming · vision aligned

The intelligence layer
on Fourth's product suite.

AI capabilities on top of scheduling, inventory, HR, payroll, POS — with governed agents, structured tooling, and a unified operator experience. Grows directly out of FastMCP v3 and the AI Tool Standardization framework.

Scheduling
Inventory
HR
Payroll
POS
This week
Foundation session with Christian (CTO) completed. Aligns with CB's strategic vision — Fourth moving from WFM vendor to intelligence platform. Build sequence to be defined.
FourthiQ
20 / 23
04.3 · AI Reporting · Weekly VP Status Live process · weekly to Carly

The loop closes itself.

Synthesises Notion project pages, Code output, and decision logs into a structured 15-section VP report. Live web dashboard and an HTML presentation format — including this one.

  • Notion · every active project page
  • Code output · shipped artifacts, commits, releases
  • Decision logs · what was decided and by whom
  • 15 structured sections · consistent across weeks
Delivery format
HTML presentation
going forward · this deck
Live web dashboard
parallel · always on
Internal infrastructureKPIs N/A · this is how the programme reports itself
FourthiQ
21 / 23
Appendix · Ad-hoc delivery Delivered 14 April 2026
CTO-requested · delivered in one week

World Cup 2026 ·
proximity analysis.

Which HotSchedules customer locations fall within 25 miles of FIFA World Cup 2026 venues and fan-fest sites across 11 US host cities? A 4-stage geocoding pipeline on free public APIs answered it end-to-end.

What this demonstrates: AI Enablement as a credible analyst surface for executive-level data asks — not just engineering tooling. End-to-end delivery in one week. Zero API spend.

0
locations
processed
0
matches
tier-tagged
$0
API spend
across 4 stages
Delivered: 22,000-row Excel workbook → Christian (CTO) via Kristina
FourthiQ
22 / 23
03 · The Arc, recappedWhere this lands

We shipped
tools.
We built a platform.

Evidence
0
projects across 4 functions
Connective tissue
Agent-Arch
governance, distribution, discovery
What's next
PerformanceOS
intelligence across the product suite
FourthiQ · AI Enablement
David Hayes · April 2026 · Thanks, Carly